If you ask a successful Recruitment Founder their pro tip, you’ll most likely hear “ go for your niche and own it”. As a niche recruiter, you specialise in a specific market meaning you’ll find, network, and build relationships with the best talent in that field.
Become the go-to Recruiter in your niche
When you position yourself as the go-to recruiter in your industry, clients, and candidates will see you as an expert, rather than simply another generalist recruiter. It makes it easier for employers to trust someone who understands their specific requirements and is, therefore, better placed to fill their vacancies quickly and efficiently.
Focusing on specific industries or experience levels, your communication with potential candidates is more tailored, you also better understand their skills and can match them with the jobs that best suit their profile. This seems an obvious thing to say, but it’s something we see all the time and it’s one of the main causes of poor sourcing to placement rate.
Niche recruiters are able to get the best candidates for a job
Attracting and getting the best candidates is the ideal scenario for every Recruiter, isn’t it? Working within a niche you’re more likely to achieve this.
When you focus on a particular market you’re able to:
- Identify the best skills and qualifications for a candidate
- Learn which source platform and strategies work best. For example, you might find that referrals are a better source than LinkedIn, or you get more responses from SMS than from emails. It's all about knowing whom you are talking to.
- Build a qualified talent pool
- Deeply understand the market and be on top of the changes
- Focus your efforts on what brings you better results.
Know where the skills-gap are in your market
Which sectors are projected for growth in the future? Niche recruiters use the 'supply/demand' equation to their maximum advantage. You can justify your higher fees by finding the rare talent that other generalist recruiters struggle to attract as well as your knowledge of where these 'gaps' exist in the market.
Niche recruiters find success
Specialising in a niche market is the key to making more money as an agency recruiter. However, to be a true authority in your market, you must put time and effort into learning about it and keep up with industry-relevant news as well as invest in building your personal brand, networking and being a valuable source of knowledge to your clients and candidates.
If you’re looking for ways to make yourself stand out from the crowd then why not ramp up your strategies with the Doherty Group Monthly Advisory? Drop us a line or subscribe to our newsletter below to get more free assets and resources monthly!